HOLLYWOOD, Calif. (April 27, 2022) — Fender Musical Devices Corporation (FMIC), the enviornment’s main musical instrument manufacturer, marketer and distributor, this day presented the appointment of two industry veterans to its Board of Directors: Amani Duncan and Maria Fernandez, initiating Might perchance well 2022. The appointments reach all over memoir-breaking development in guitar-playing history. With greater than 16 million of us in the U.S. selecting up guitar all around the pandemic*, the upward thrust of residence studios and a flurry of digital-led performances and classes taking situation across social media, FMIC continues to provide gamers with the instruments wanted to be triumphant, living as a lot as its mission to provide a boost to artists at every stage of their musical droop.
“Over the final year, Fender has inspired a resurgence of of us concerned in song, and we are delighted with the amazing development the logo has completed,” said Heed Fukunaga, chairman of Fender Musical Devices Corporation. “I’m inflamed for Amani and Maria to enroll in the FMIC Board, who both own a stable foundation of expertise in the song industry in a option of roles. Their huge records and fervour for song might perchance be invaluable in guiding the logo.”
“We are very fortunate to own Amani and Maria join FMIC’s board at this time and your total management crew is ready for making the most of their distinctive management expertise,” said Andy Mooney, CEO Fender Musical Devices Corp. “The present know-how of guitar gamers revel in a broader spectrum of song than ever. Amani and Maria’s expertise in two of this day’s most valuable musical genres coupled with their uncommon official views will present invaluable when it involves executing our courageous development plans.”
A Los Angeles native, Amani’s childhood turned into surrounded by musical influences initiating at an early age in conjunction with her father being a guitar player himself. Her upbringing turned into rooted in the conclusion of self-empowerment and the courage and optimism to perform any dream. These foundational substances paved the style for her highly respected occupation throughout the song industry, main advertising and promotions at Def Jam Information, Island Def Jam, Virgin Information and Capitol Tune Community. In 2008, she turned into recruited to Sean Combs Enterprises/Rank Boy Entertainment as CMO, offering her an various to adjust all aspects of Sean Combs’ rising enterprise. Amani modeled enterprise discipline with ventures in numerous different sectors including spirits, heady scent, movie/TV and philanthropy. From 2011 to 2017, she served as Head of Value Marketing and marketing for C.F. Martin Guitar, reviving a almost 200-year-worn ticket aid into the cultural marketplace by fostering new relationships with Ace Accommodations, Levi’s Strauss & Co., Stetson, Surfer Magazine and Ed Sheeran, who turned into an rising artist on the time. These endeavors, alongside with the pattern of a brand new mid-priced product, helped diagram the firm for development. Thereafter, Amani joined MTV as the Head of Tune with the aim of strengthening the logo’s connection with artists and focusing extra carefully on the VMAs to showcase expertise. Currently, she oversees BBH USA, an advertising agency that is a part of Publicis Groupe, as CEO main artistic advertising efforts on behalf of high tier clients including Google, Heineken, Samsung USA, Barbie and Netflix. Amani serves on the BBH World board and is also main an inclusivity flee for ladies in the crew and racial vary spearheading inner initiatives, including DEI, helping the agency turn into 64% feminine and reach 50% vary in flee. Amani joins the FMIC board with a wealth of artistic and enterprise expertise across many industries including song and media.
“From my time at Def Jam, Martin Guitar, MTV and my present diagram at artistic agency BBH USA, song has been a constant presence and a cornerstone in my official work and private lifestyles,” said Amani Duncan, CEO of BBH USA. “I the truth is own continually been a valuable fan of Fender guitars, and it’s such an honor to enroll in the fundamental board of this iconic ticket.”
Born and raised in Venezuela, Maria’s upbringing turned into rooted in musical custom. She is an completed song industry official with an expertise in finance, operations and P&L orientation. Before her school commencement in Caracas, she began her occupation with The Walt Disney Firm, where she started as a Financial Analyst. In 2004, she joined the DirecTV crew followed by Probiz, a consulting agency via which she served as the Finance lead for a originate-up inform over IP firm. After three years with the firm she moved onto Sony Tune Entertainment (SME) where she has been on an accelerated development course in step by step senior level roles, achieving five promotions in the past fifteen years. Today time she serves as EVP of Operations and COO where she works carefully with the CEO to perform and put into effect strategic planning, specializing in the Latin Iberia verbalize, which is a key driver for the firm with revenues in the triple digits. To boot, Fernandez works carefully with their roster of artists main deal negotiations on behalf of the firm, oversees SME’s analytics initiatives on a regional and global level and handles mergers and acquisitions in the verbalize. At SME Maria is dedicated to making sure others own the assorted to walk their dreams to boot to fostering various teams that encompass both gender and flee. Maria joins the FMIC board as a fierce feminine chief encouraging ladies to keep in touch up and originate the conversation as a consequence of it’s the actual course ahead.
“I’m very grateful for the assorted to enroll in the board of FMIC, a firm with a smartly off history, a custom of innovation and a service mindset,” said Maria Fernandez, EVP, COO Latin Iberia at Sony Tune Entertainment (SME) “Rising up in Venezuela, I would own never dreamt of 1 day becoming a member of the type of known firm and this might perchance well even be a privilege to work with their amazing crew. As someone who has continually labored to provide a boost to ladies, it’s especially elegant to be becoming a member of the board with an govt of Amani’s caliber.”
Based in 1946, Fender has created guitars, amps, pedals and equipment for gamers across the enviornment and their modern musical equipment has been performed on extra stages than some other firm in the industry. By their portfolio of producers, FMIC is dedicated to unlocking the energy of musical expression for all artists and gamers alike, from inexperienced persons and students to history-making legends. Championing artists has been on the root of FMIC’s endeavors, an ethos that is an echo of Founder Leo Fender’s noted mantra: “Artists are Angel’s, it’s our job to provide them wings to flee.”
For over 75 years, the logo’s mission has been 100% dedicated to serving gamers at every stage of their musical droop by increasing and handing over handiest-in-class devices that aid artists and gamers switch their craft ahead and retain guitar related in song custom. In 2015, FMIC presented its digital arm, and two years later, it launched Fender Play, which unlocked the energy of musical expression for all gamers, offering relaxing and invigorating guitar classes on hand very with out be troubled at their fingertips. In late 2021, FMIC entered a merger with PreSonus Audio Electronics, a number one like manufacturer of recording and licec-sound hardware and application solutions that solve true-world complications for working creatives. Together, their ardour for song and commitment to innovation can aid equip and encourage present and future generations of artists.
With the additions of Amani and Maria to its Board of Directors, FMIC is extremely optimistic about the prolonged flee ahead. Executive bios and headshots are both on hand here.