HOLLYWOOD, Calif. (April 27, 2022) — Fender Musical Instruments Company (FMIC), the enviornment’s main musical instrument producer, marketer and distributor, announced on April 27, 2022, the appointment of two industry veterans to its Board of Administrators: Amani Duncan and Maria Fernandez, origin Could presumably maybe merely 2022. The appointments approach at some stage in describe-breaking growth in guitar-playing historical past. With extra than 16 million of us in the U.S. choosing up guitar at some stage in the pandemic*, the upward thrust of dwelling studios, and a flurry of digital-led performances and lessons taking negate all over social media, FMIC continues to present avid gamers with the tools major to prevail, living up to its mission to give a capture to artists at every stage of their musical run.
“Over the past 365 days, Fender has inspired a resurgence of of us obsessed on music, and we’re happy with the unbelievable growth the effect has carried out,” mentioned Label Fukunaga, chairman of Fender Musical Instruments Company. “I am infected for Amani and Maria to be half of the FMIC Board, who every include a solid basis of abilities in the music industry in varied roles. Their intensive knowledge and fervour for music may perhaps be helpful in guiding the effect.”
“We are very lucky to include Amani and Maria be half of FMIC’s board today and your entire administration crew is expecting taking good thing about their distinctive management abilities,” mentioned Andy Mooney, CEO of Fender Musical Instruments Corp. “The most up-to-date generation of guitar avid gamers like a broader spectrum of music than ever. Amani and Maria’s abilities in two of as of late’s most essential musical genres coupled with their unfamiliar legit perspectives will display conceal helpful when it comes to executing our ambitious growth plans.”
A Los Angeles native, Amani’s childhood changed into surrounded by musical influences initiating at an early age alongside with her father being a guitar player himself. Her upbringing changed into rooted in the conclusion in self-empowerment and the braveness and optimism to effect any dream. These foundational parts paved the trend for her extremely respected career at some stage in the music industry, main marketing and marketing and promotions at Def Jam Info, Island Def Jam, Virgin Info, and Capitol Song Community. In 2008, she changed into recruited to Sean Combs Enterprises/Scandalous Boy Leisure as CMO, providing her a probability to defend watch over all parts of Sean Combs’ increasing industry. Amani modeled industry self-discipline with ventures in different assorted sectors alongside side spirits, fragrance, movie/TV, and philanthropy. From 2011 to 2017, she served as Head of Label Marketing and marketing for C.F. Martin & Co., reviving an virtually 200-365 days-light effect support into the cultural marketplace by fostering current relationships with Ace Inns, Levi Strauss & Co., Stetson, Surfer Journal, and Ed Sheeran, who changed into an rising artist on the time. These endeavors, alongside with the pattern of a current mid-priced product, helped place the firm for growth. Thereafter, Amani joined MTV because the Head of Song with the plan of strengthening the effect’s connection with artists and focusing extra heavily on the VMAs to showcase skill. Currently, she oversees BBH USA, an promoting company that’s a part of Publicis Groupe, as CEO main artistic marketing and marketing efforts on behalf of high-tier purchasers alongside side Google, Heineken, Samsung USA, Barbie, and Netflix. Amani serves on the BBH Global board and is additionally main an inclusivity bustle for females in the crew and racial selection spearheading within initiatives, alongside side DEI, helping the company change into 64% feminine and attain 50% selection in bustle. Amani joins the FMIC board with a wealth of artistic and industry abilities all over many industries alongside side music and media.
“From my time at Def Jam, Martin Guitar, MTV, and my most up-to-date place at artistic company BBH USA, music has been a constant presence and a cornerstone in my legit work and within most lifestyles,” mentioned Amani Duncan, CEO of BBH USA. “I include consistently been a extensive fan of Fender guitars, and it’s far such an honor to be half of the infamous board of this iconic effect.”
Born and raised in Venezuela, Maria’s upbringing changed into rooted in musical tradition. She is an carried out music industry legit with abilities in finance, operations and P&L orientation. Earlier than her college graduation in Caracas, she started her career with The Walt Disney Firm, where she started as a Monetary Analyst. In 2004, she joined the DirecTV crew followed by Probiz, a consulting company by which she served because the Finance lead for a initiating-up whine over IP firm. After three years with the firm, she moved on to Sony Song Leisure (SME) where she has been on an accelerated growth direction in progressively senior-level roles, achieving five promotions in the past fifteen years. This day she serves as EVP of Operations and COO where she works carefully with the CEO to make and put in power strategic planning, focusing on the Latin Iberia dwelling, which is a key driver for the firm with revenues in the triple digits. In addition, Fernandez works carefully with their roster of artists main deal negotiations on behalf of the firm, oversees SME’s analytics initiatives on a regional and world level and handles mergers and acquisitions in the dwelling. At SME Maria is devoted to guaranteeing others include the varied to bound their dreams as neatly as fostering various teams that embody every gender and bustle. Maria joins the FMIC board as a fierce feminine chief encouraging females to talk up and initiating the dialog on story of it’s the actual direction forward.
“I am very grateful for the varied to be half of the board of FMIC, a firm with a neatly off historical past, a convention of innovation and a service mindset,” mentioned Maria Fernandez, EVP, COO Latin Iberia at Sony Song Leisure (SME) “Growing up in Venezuela, I would include by no method dreamt of one day joining such a identified firm and this is in a position to presumably additionally be a privilege to work with their improbable crew. As someone who has consistently worked to give a capture to females, it’s totally fulfilling to be joining the board with an govt of Amani’s caliber.”
Founded in 1946, Fender has created guitars, amps, pedals and equipment for avid gamers around the enviornment and their innovative musical equipment has been performed on extra phases than any assorted firm in the industry. Via their portfolio of manufacturers, FMIC is devoted to unlocking the energy of musical expression for all artists and avid gamers alike, from beginners and college students to historical past-making legends. Championing artists has been on the foundation of FMIC’s endeavors, an ethos that’s an echo of Founder Leo Fender’s indispensable mantra: “Artists are Angel’s, it’s our job to give them wings to hasten.”
For over 75 years, the effect’s mission has been one hundred p.c dedicated to serving avid gamers at every stage of their musical run by creating and delivering handiest-in-class devices that reduction artists and avid gamers switch their craft forward and defend guitar connected in music tradition. In 2015, FMIC introduced its digital arm, and two years later, it launched Fender Play, which unlocked the energy of musical expression for all avid gamers, providing enjoyable and invigorating guitar lessons available very with out trouble at their fingertips. In late 2021, FMIC entered a merger with PreSonus Audio Electronics, a number one trace producer of recording and licec-sound hardware and software solutions that solve trusty-world considerations for working creatives. Collectively, their ardour for music and dedication to innovation will reduction equip and inspire most up-to-date and future generations of artists.