From browsing habits to reveal consumption preferences, the pandemic introduced on posthaste shifts in behavior. Brands, marketers and tech suppliers fetch needed to carry on their toes to defend.
This twelve months’s Digiday Video and TV Awards finalists leveraged first-occasion files, modern partnerships and outdoors-the-box channel different to reach their goal audiences the place they had been.
To web seen in a crowded, multi-channel landscape, these finalists needed to originate courageous moves that, within the previous, can fetch seemed surprising and even controversial. But these had been the plays required to originate a lasting impression in 2021, and the contenders on this twelve months’s shortlist undoubtedly didn’t anxious a ways flung from them.
Google, as an illustration, decided to accomplice with ViacomCBS to integrate its 2020 ‘twelve months In Search’ marketing campaign into The Day to day Teach with Trevor Noah. To originate the promoting campaign’s inclusion truly feel care for an organic section of the assert in desire to a compelled imprint integration, Google and ViacomCBS took a likelihood by letting the assert’s comedian host purchase the subject issues and provide the commentary that resonated most with him. The ensuing social engagement with the promoting campaign showed the risk paid off and earned it a space on the shortlist for Ideal Multi-Platform Video Marketing and marketing campaign.
Class and skincare imprint EOS additionally made bets on this vein, ensuing in a finalist place for Ideal Employ of TikTok. After TikiTok influencer Carly Pleasure organically made a viral video inserting forward the emblem’s shaving cream as the very best for shaving intimate areas and declaring viewers to “bless your f*ing cooch” and notify it, the firm jumped on the viral moment. In right three days, EOS created the limited-model Bless Your F*ing Cooch line of shave creams. Partnering with Carly Pleasure and other TikTok creators helped spread the note referring to the product whereas additionally breaking taboos and normalizing a sensitive conversation that clearly resonated with young audiences.
And ultimately, there are finalists care for Ambiance, an audio-non-compulsory streaming platform designed for businesses with excessive dwell instances, care for bars and restaurants, that helped companions reach audiences reemerging from their homes. After months of lockdowns and restrictions, Ambiance helped companies care for DraftKings reach goal audiences as they returned to public venues. Leveraging the solutions Ambiance has readily available within the market referring to the viewers of its monitors, DraftKings was as soon as ready to goal regionally, contextually and behaviorally with out wanting to spend mountainous bucks on a linear TV marketing campaign, landing it a space on the shortlist for Ideal Connected TV Platform.
Discontinuance tuned to hunt down out who the judges will take hang of as this twelve months’s winners. In the mean time, test out the overall checklist of finalists below.
Ideal Ad
Identified
MogoSME
Tempo, ViacomCBS
ViacomCBS
ViacomCBS
Ideal Ad Tech Innovation
Genero
KCSA
Magnite
Sharethrough
Trim Adserver
TripleLift
Ideal Advertiser in TV or Video
360i
BIC
LiveXLive
MogoSME
Ideal Label Film – Series
AMC Networks
Barkley
Verbalize Communications
LADbible Community
Roku
VICE Media Community
Ideal Label Film – Single
AMC Networks
Dotdash
Haymarket Automobile Studio
LADbible Community
Passion Level Collective
SimplePractice
Ideal Label Studio
Roku
Tastemade
Ideal Connected TV Platform
Ambiance
Crenshaw Communications
Digital Medication
Foxxum GmbH
Premion
Publica
Ideal Digital Video Monetization Program
Crenshaw Communications
Maestro Interactive
STN Video
VDO.AI
Ideal Digital Video Platform
Ambiance
Ellen Digital Network
JW Participant
Minute Media
Verizon Media
video intelligence AG
Ideal Distribution Technique
Insider
pocket.glance
VGTV
Ideal Fb Peek Teach
Insider
SCMP
SCMP
Ideal FAST Channel – NEW
Tastemade
Ideal FAST Carrier – NEW
BECK Media & Marketing and marketing
KCSA
rlaxx TV
Ideal Stay Moment
Essence China
G4
LiveXLive
Milk & Honey PR
NVE Expertise Company
ViacomCBS
Ideal Multi-Platform Video Marketing and marketing campaign
5WPR
Freeform
ITV
LADbible Community
ViacomCBS
ViacomCBS
Ideal Customary Programming – NEW
Essence China
LiveXLive
SCMP
SCMP
Tastemade
Verizon Media
Ideal Production Technique
SCMP
SCMP
VGTV
Ideal Snapchat Gape Author
PinkNews
ViacomCBS
WAVE Sports actions + Leisure
Ideal Snapchat Teach
dentsu
Jungle Creations
PinkNews
Verizon Media
ViacomCBS
Ideal Social Video Marketing and marketing campaign
DİMES
Medium Rare
Sunshine Sachs
Team Whistle
ViacomCBS
ViacomCBS
Ideal Streaming Carrier
Ambiance
CBS Interactive
Crackle Plus
Discovery, Inc.
fuboTV
rlaxx TV
Ideal TV/Streaming Ad Sales Program or Product
Ampersand
Broadsheet Communications
Topic
MiQ
The Correct Now | Public Relatives
Vevo
Ideal Employ of IGTV
Community 9 Media
ViacomCBS
Ideal Employ of Instagram Reels – NEW
Freeform
Insider
Narcity Media
ViacomCBS
ViacomCBS
Ideal Employ of Instagram Reviews
ITV
ViacomCBS
ViacomCBS
Ideal Employ of TikTok
Insider
JSA Recommendations
N/A
The Correct Now | Public Relatives
ViacomCBS
ViacomCBS
Ideal Employ of YouTube
Complex Networks
Essence China
ITV
Milk & Honey PR
SCMP
ViacomCBS
Digital Studio of the twelve months
Complex Networks
Jungle Creations
LADbible Community
pocket.glance
TV Govt of the twelve months
5WPR
Topic
Discovery, Inc.
Video Govt of the twelve months
Complex Networks
Crenshaw Communications
Topic
Roku
SCMP
SCMP
