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Google, ViacomCBS, EOS, Ambiance and DraftKings among this twelve months’s Digiday Video and TV Awards shortlist nominees

From browsing habits to reveal consumption preferences, the pandemic introduced on posthaste shifts in behavior. Brands, marketers and tech suppliers fetch needed to carry on their toes to defend. This twelve months’s Digiday Video and TV Awards finalists leveraged first-occasion files, modern partnerships and outdoors-the-box channel different to reach their goal audiences the place they had…

Google, ViacomCBS, EOS, Ambiance and DraftKings among this twelve months’s Digiday Video and TV Awards shortlist nominees

From browsing habits to reveal consumption preferences, the pandemic introduced on posthaste shifts in behavior. Brands, marketers and tech suppliers fetch needed to carry on their toes to defend. 

This twelve months’s Digiday Video and TV Awards finalists leveraged first-occasion files, modern partnerships and outdoors-the-box channel different to reach their goal audiences the place they had been.   

To web seen in a crowded, multi-channel landscape, these finalists needed to originate courageous moves that, within the previous, can fetch seemed surprising and even controversial. But these had been the plays required to originate a lasting impression in 2021, and the contenders on this twelve months’s shortlist undoubtedly didn’t anxious a ways flung from them.

Google, as an illustration, decided to accomplice with ViacomCBS to integrate its 2020 ‘twelve months In Search’ marketing campaign into The Day to day Teach with Trevor Noah. To originate the promoting campaign’s inclusion truly feel care for an organic section of the assert in desire to a compelled imprint integration, Google and ViacomCBS took a likelihood by letting the assert’s comedian host purchase the subject issues and provide the commentary that resonated most with him. The ensuing social engagement with the promoting campaign showed the risk paid off and earned it a space on the shortlist for Ideal Multi-Platform Video Marketing and marketing campaign.    

Class and skincare imprint EOS additionally made bets on this vein, ensuing in a finalist place for Ideal Employ of TikTok. After TikiTok influencer Carly Pleasure organically made a viral video inserting forward the emblem’s shaving cream as the very best for shaving intimate areas and declaring viewers to “bless your f*ing cooch” and notify it, the firm jumped on the viral moment. In right three days, EOS created the limited-model Bless Your F*ing Cooch line of shave creams. Partnering with Carly Pleasure and other TikTok creators helped spread the note referring to the product whereas additionally breaking taboos and normalizing a sensitive conversation that clearly resonated with young audiences. 

And ultimately, there are finalists care for Ambiance, an audio-non-compulsory streaming platform designed for businesses with excessive dwell instances, care for bars and restaurants, that helped companions reach audiences reemerging from their homes. After months of lockdowns and restrictions, Ambiance helped companies care for DraftKings reach goal audiences as they returned to public venues. Leveraging the solutions Ambiance has readily available within the market referring to the viewers of its monitors, DraftKings was as soon as ready to goal regionally, contextually and behaviorally with out wanting to spend mountainous bucks on a linear TV marketing campaign, landing it a space on the shortlist for Ideal Connected TV Platform. 

Discontinuance tuned to hunt down out who the judges will take hang of as this twelve months’s winners. In the mean time, test out the overall checklist of finalists below. 

Ideal Ad

Identified

MogoSME

Reddit

Tempo, ViacomCBS

ViacomCBS

ViacomCBS

Ideal Ad Tech Innovation

Genero

KCSA

Magnite

Sharethrough

Trim Adserver

TripleLift

Ideal Advertiser in TV or Video

360i

BIC

LiveXLive

MogoSME

Ideal Label Film – Series

AMC Networks

Barkley

Verbalize Communications

LADbible Community

Roku

VICE Media Community

Ideal Label Film – Single

AMC Networks

Dotdash

Haymarket Automobile Studio

LADbible Community

Passion Level Collective

SimplePractice

Ideal Label Studio

Roku

Tastemade

Ideal Connected TV Platform

Ambiance

Crenshaw Communications

Digital Medication

Foxxum GmbH

Premion

Publica

Ideal Digital Video Monetization Program

Crenshaw Communications

Maestro Interactive

STN Video

VDO.AI

Ideal Digital Video Platform

Ambiance

Ellen Digital Network

JW Participant

Minute Media

Verizon Media

video intelligence AG

Ideal Distribution Technique

Insider

pocket.glance

VGTV

Ideal Fb Peek Teach

Insider

SCMP

SCMP

Ideal FAST Channel – NEW

Tastemade

Ideal FAST Carrier – NEW

BECK Media & Marketing and marketing

KCSA

rlaxx TV

Ideal Stay Moment

Essence China

G4

LiveXLive

Milk & Honey PR

NVE Expertise Company

ViacomCBS

Ideal Multi-Platform Video Marketing and marketing campaign

5WPR

Freeform

ITV

LADbible Community

ViacomCBS

ViacomCBS

Ideal Customary Programming – NEW

Essence China

LiveXLive

SCMP

SCMP

Tastemade

Verizon Media

Ideal Production Technique

SCMP

SCMP

VGTV

Ideal Snapchat Gape Author

PinkNews

ViacomCBS

WAVE Sports actions + Leisure

Ideal Snapchat Teach

dentsu

Jungle Creations

PinkNews

Verizon Media

ViacomCBS

Ideal Social Video Marketing and marketing campaign

DİMES

Medium Rare

Sunshine Sachs

Team Whistle

ViacomCBS

ViacomCBS

Ideal Streaming Carrier

Ambiance

CBS Interactive

Crackle Plus

Discovery, Inc.

fuboTV

rlaxx TV

Ideal TV/Streaming Ad Sales Program or Product

Ampersand

Broadsheet Communications

Topic

MiQ

The Correct Now | Public Relatives

Vevo

Ideal Employ of IGTV

Community 9 Media

ViacomCBS

Ideal Employ of Instagram Reels – NEW

Freeform

Insider

Narcity Media

ViacomCBS

ViacomCBS

Ideal Employ of Instagram Reviews

ITV

ViacomCBS

ViacomCBS

Ideal Employ of TikTok

Insider

JSA Recommendations

N/A

The Correct Now | Public Relatives

ViacomCBS

ViacomCBS

Ideal Employ of YouTube

Complex Networks

Essence China

ITV

Milk & Honey PR

SCMP

ViacomCBS

Digital Studio of the twelve months

Complex Networks

Jungle Creations

LADbible Community

pocket.glance

TV Govt of the twelve months

5WPR

Topic

Discovery, Inc.

Video Govt of the twelve months

Complex Networks

Crenshaw Communications

Topic

Roku

SCMP

SCMP

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